A great design has to be relevant, creative, original and ownable - but most of all
it has to communicate. This can only be achieved with a thorough understanding of
the client - their business, their marketplace, their audience and their goals.
Paul founded DUO following 8 years as a director of Elmwood, one of the UK's most dynamic consultancies. At Elmwood he managed some of agencies biggest accounts including ICI, Yorkshire Water and Drivers Jonas. His particular strategic focus is brand development, business-to-business marketing and web development.
Paul has also worked for what is now the world's largest brand consultancy - Enterprise IG, part of the WPP Group. He has a Business Degree and started his career on the client side working for Lucas and More O'Ferrall Adshel.
His passions outside of design and marketing include football, keeping fit and travel.
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